Valley Projects LLC
Capture where your business stands.
Map the strategy and operations to move it forward.
Operational Clarity is a Done With You program that helps founders step back, see the full picture, and make confident moves toward their next stage of growth.
Together, we’ll map how your business actually works (the people, priorities, and plans) so strategy and operations move in sync.
It’s helped dozens of founders and teams turn scattered effort into steady, sustainable progress.
Does this sound like you?
1
You’ve built something great, but your next move isn’t clear. You need strategy and structure to grow with direction
2
You’re the brain of the business. The team’s capable, but strategy, priorities, and ownership still live mostly in your head.
3
You’ve mastered getting things done, but not getting ahead. You want to shift from managing tasks to shaping strategy.
Your intentions aren't the problem.
You're just in
Operational Misalignment
Operational Misalignment
When your strategy and operations stop speaking the same language.
Your intentions aren’t the problem. Your execution is out of sync.
When daily actions drift from strategic vision, energy gets wasted, priorities blur, and growth feels harder than it should.
Most think this means they need new software.
So they hunt for the next software du jour.
Is software your solution—or just another bandage?
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Tools can’t fix what isn’t defined. When clarity comes first, strategy and operations finally click.
Teams move faster, decisions get easier, and your systems start supporting progress instead of blocking it.
There are 3 reasons why
Operational Misalignment happens
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You can’t see the whole picture.
You’re too close to the work to objectively assess how your business actually runs. -
Strategy stays in your head.
The big ideas exist, but they haven’t been translated into clear actions, roles, or priorities. -
You’re working without a map.
You’re reacting day to day, unsure which levers to pull or what will move the business forward.
Imagine you've stopped buying new tools.
You took inventory, evaluated usage, and shifted from firefighting to fireproofing by focusing on your operational foundation.
Now, you're focused on who, how, and where.
Your team's insights revealed true challenges, creating clarity that improved processes, communication, and team satisfaction. Customers will feel this transformation too.
Your organization avoided radical approaches.
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Escaped the bloated tech stack trap
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Moved beyond micromanagement
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Left behind "we've always done it this way" mentality
The result? Operational Clarity.
Your business now moves with purpose and coordination — shifting from reactive to strategic. You’ve built clarity around your language, offers, and roles, and created accessible systems so everyone stays aligned and confident.
When you get clear, you...
Stop burning money
When People know what to do, when to do, and where it takes place there is no more profit leak
Enhance the Experience
Yes, your customers will feel the results of a team that is all marching to the beat of the same drum
Retain top
talent
The People that make the magic happen are no longer frustrated, unable to see their impact
Capitalize on opportunities
Now that we know where we are going, we can say "yes" or "no" quickly, no wasting time
Build meaningful culture
Culture isn't built on pizza parties, its build on who and how the work gets done
Get Operational Clarity
Harmony between your People, Processes, and Systems that casts votes for the future you want
This is the Operational Clarity Program. Here is how it works.
Week 1: Intro & Discovery
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Introduce framework + process
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Begin Language + Offers discovery
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Surface early gaps and misalignments
Week 2: Excavating
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Pick up where we left off


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Dive into Offers + Roles
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Map customer journey + internal alignment
Week 3: Mapping
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Focus on Access (systems, wikis, tech stack)
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Consolidate findings across all four pillars
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Draft clarity maps and opportunity areas
Week 4: The Path Forward
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Recap findings and recommendations
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Share clarity maps (Language, Offers, Roles, Access)
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Discuss potential next steps for implementation
Gaining Clarity Reveals The Journey
Just know, Valley will always be a partner. Never a pit stop.
Operational Clarity
A more strategic and thoughtful
path forward
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Your Friend in Operations
I'm Kenny Dalen, and I believe that behind every thriving business are people who deserve clarity, purpose, and the right tools to make their best impact. As your friend in operations, I help teams transform complexity into confidence through the thoughtful alignment of people, process, and systems.